Acquisition of premium .Green domain next step in environmentally-conscious telephone directory business strategy
An innovator in digital business and telephone directory listings and an advocate for staunch environmentalism, YellowPages.green is a cutting-edge website that delivers over 28.5 million up-to-the-minute Yellow page listings of businesses and over 200 million residences throughout the United States. Whereas print directories are often out-of-date within weeks or even days of their publication and use up valuable natural resources in both their creation and disposal, YellowPages.green is a fast, convenient, and easy way to access the information you need to find the goods and services that you want. Formerly YellowPagesGoesGreen.org, this re-branding as YellowPages.green is seen by parent company Yellow Pages Directory Inc. as the next step their green, environmentally- conscious business strategy.
As a globally recognized term, green represents environmental awareness, sustainability, and social good. As a company that advocates working towards a greener, better world, Yellow Pages Directory Inc. is proud to use the YellowPages.green domain as a sign of their commitment to this noble and most excellent cause.
Offered by Ireland-based Afilias Global Registry Services, a company that touts itself as connecting the world with reliable, secure, scalable and globally available technology that makes Internet addresses more accessible and useful, the .Green domain is a part of the DotGreen Community founded in 2007 by Annalisa Roger, who noted it to be the very epitome of the environmentally- friendly “Green” lifestyle in the digital age.
“It’s a home for all of things that represent the shift to a greener lifestyle. Companies are making this shift to green, so they can have their name be .green also, and start reflecting their innovative business strategies,” she said. “Going green is important today to achieve a sustainable future. The Internet is about connecting people in real time across the world. With a .Green extension, it will be possible for people to easily recognize and support domain registrants, businesses and organizations who are interested in a cooperative effort of finding and sharing their path for a sustainable future for all of us.”
Born from Annalisa Roger’s DotGreen Community, .green domain name registrations became available March 24, 2015 and can be purchased at most online registrars around the world just like .com and .org. Since its wildly successful launch, .green has since become the fastest-growing, most widely-recognized domain associated with the environment and sustainability. Plus, a share of each purchase and renewal goes to the Dot Green Foundation, which runs environmental initiatives and has a partnership with Earth Share, a well-established non-profit organization. Also, .green users have access to an entire online community of like-minded individuals who hold environmentalism in as high a regard as they do, as well as a monthly newsletter.
Yellow Pages Directory Inc., augmented by the newly-acquired domain YellowPages.green, will continue to push their vitally-important environmental agenda via their award-winning ‘green’ blog and their strong support of the nation-wide opt-out movement to allow citizens an easy and fast way to cancel home delivery of print telephone directories and help curb pollution and waste. All this will continue hand-in-hand with the most comprehensive and up-to-date digital Yellow and White page listings available nationwide, proving once and for all that YellowPagesGoesGreen.org is THE place to go when you need information in a fast, easy, and effective manner that puts the sustainability of our planet first and foremost.
Yellow Pages Directory Inc., owner of both YellowPagesGoesGreen.org, PaperlessPetition.org, and now YellowPages.green, offers an environmentally- friendly Web-based alternative to paper telephone directories while providing a simple and convenient mechanism for customers to opt out from the receipt of printed yellow books. Both web sites have been instrumental in promoting opt-out awareness across the United States over the past several years, and allowing users to reduce their own environmental footprints in the process. Yellow Pages Directory Inc. has also taken steps to reduce its own impact on the environment through the use of the most up-to-date and energy-efficient web-hosting services available.
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