Leading keyword contextual search & programmatic AdTech company secured additional funding for global expansion. Plans to accelerate hire of talent across APAC markets. Chris Pattinson, SVP for APAC will spearhead the regional growth.
Chris Pattinson- Grapeshot, SVP for APAC
SINGAPORE – April 7, 2016 – PRLog — Grapeshot, the advanced keyword technology provider, has raised $ 8.5 million in a new funding round, for a total of $ 14.25 million in external funds raised. The company, which has offices in Cambridge, London, New York and Singapore, plans to use the new round to fuel its global expansion, including new offices in Chicago, San Francisco, Los Angeles and Sydney.
John Snyder, Grapeshot founder and CEO said: “This investment will drive rapid expansion of our presence in New York and Singapore with new office openings in Chicago, San Francisco, Los Angeles and Sydney.”
“The programmatic marketplace moves rapidly. Today, the focus is advertising. Tomorrow, brands will optimise their communication mix, media, message and audience, across every channel. We’re perfectly placed to optimise global marketing dollars as our ability to determine context through keywords is a vital signal for understanding consumer behavior. “
Recently promoted and based in Singapore, Chris Pattinson, Senior Vice President for APAC, will be instrumental in spearheading the regional expansion and commercialisation opportunities for Grapeshot. Pattinson, a business leader with more than 15 years of experience in the Media industry, has held regional and global roles at STAR TV, ESPN, Yahoo! and Viacom.
Grapeshot, whose technology analyses content on a page before an advertiser buys ad space on a page via real-time bidding, counts Chase, Dyson, IBM, AppNexus, Johnson & Johnson, British Airways, MediaCom and MailOnline as clients. It’s also integrated with major programmatic marketplaces including AppNexus, MediaMath, Turn and The Trade Desk.
The company crawls 100 million web pages per day and stores information on 1.7 billion pages and mobile apps.
Grapeshot is a Cambridge, London, New York and Singapore based privately owned keyword technology provider that provides audience and keyword targeting and analytics solutions in open and private programmatic environments. Grapeshot builds connections for brands, publishers, buy-side and supply-side partners using an advanced, Internet page, keyword extraction, algorithm. Grapeshot’s core technology and product suite offers a fully customisable, transparent and scalable solution, giving clients simple, integrated control over brand safe targeting. Grapeshot is integrated with all major programmatic trading marketplaces including AppNexus, MediaMath, Turn, and The Trade Desk. Grapeshot receives over 2.5M QPS, 3T classifications per month, recognizing 100+ languages and returning standard and custom segments in 28+ languages and brand specific custom segments, in 100+ recognised languages.
More information on Grapeshot: http://www.grapeshot.com
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