Gold Coast PR Council Announces Bernays Awards Contenders for 2014

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PRLog (Press Release)Dec. 21, 2013 Gold Coast PR Council Announces

Contenders for Bernays Awards 2014

GCPRC’s Prestigious President’s Award
Goes to Florida Weekly & The Coastal Star

(Boca Raton, FL – December 19, 2014) Julie Mullen, president of the Gold Coast PR Council (GCPRC), the largest independent organization of public relations, marketing and communications professionals in South Florida, today announced the contenders for the organization’ s 10th annual Bernays Awards.

“Named after the late Edward Bernays, the founder of the modern public relations industry, GCPRC honors local excellence in eight competitive categories,” said Mullen. “The organization also gives out the PR Star Award, the Founders Award, the Judges’ Award and the prestigious President’s Award, the only Bernays Award that we reveal in advance.”

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GCPRC’s President’s Award 2014 will go to Florida Weekly and The Coastal Star, two community-based publications that are thriving in today’s alleged “post-print” media environment. Previous winners of the President’s Award include Lynn University for successfully hosting the 2012 Presidential Debate, Forum Publications and Business Wire.

Following is a list of the contenders for 2014 Bernays Awards in various competitive categories:

Project by or on behalf of a Nonprofit Organization:
+ Cultural Council of Palm Beach County / The Deep and the Shallow: Photographers Exploring a Watery World
+ Durée & Company / When the Government Shuts Down: Feeding South Florida Responds to a National Crisis
+ Gladstone Multimedia / 100 Years of Stories: The Delray Beach Public Library

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PR Campaign by a Large Company or Firm:
+ Caffe Luna Rosa / National Tomato Month
+ The Buzz Agency / Lord & Taylor’s

PR Campaign by a Small Company or Firm:

+ Durée & Company / Senior Driver vs. Havana’s Cuban Cuisine Restaurant: Great Media Coverage TKO!
+ Brian C. Feldman / Caridad Center PR/Marketing Communications

+ Insider Media Management / The Stamp Love
+
Serbin Media / Airline Weekly
+
Margie Yansura d/b/a Wordsmith Communications / Canstruction to benefit the Palm Beach County Food Bank

Branding or Image Campaign:
+ Cultural Council of Palm Beach County / Culture Has Found Its Place in the Sun®
+
Durée & Company / Introducing a New Model for Social Entrepreneurship: Rising Tide Car Wash
+
Sharon Geltner, SBDC @ Palm Beach State College / Estella’s Brilliant Bus
+
Insider Media Management / What Would You Do for a $ 10,000 Customer AppSuite’s National Restaurant Association Show Branding Campaign
+
Labor Finders International / The Labor Finders Commitment Wall Decal & Mobile
+
Rosenthal, Levy, Simon & Ryles / Richard A. Ryles

Online PR Campaign:
+ The Buzz Agency / SunFest Social Media 2013

Special Event:
+ Food for the Poor / Building Hope Gala
+
Kretzer Piano Music Foundation / Keys to the Cities
+
Doreen Poreba, APR, The PR Czar / 2013 South Florida Fair
+
PRDC / Symphony of the Americas: 25 Days of Music
+
The Buzz Agency / BaconFest 2013

Collateral Material:
+ ACR Electronics / ACR’s SurvivorClub – Thank You on United States Coast Guard Day
+
Boca Raton Chamber of Commerce / Connection Newsletter
+
Constitutional Tax Collector / New Neighbor Kit
+
Cultural Council of Palm Beach County / art & culture Magazine
+
Delray Beach Center for the Arts & Gladstone Multimedia / A Celebration of Love: Honoring Our Past, Building Our Future
+
Labor Finders International / The Labor Finders 2013 TAC Program: Fall Harvest Campaign
+
United Way of Palm Beach County

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Community Service:
+ Extraordinary Charities / A Directory for Charitable Giving
+ Brittany Miller / SunFest
+ The Boating & Beach Bash Corp LLC / The 5th Annual Boating & Beach Bash for People with Disabilities
+ The Buzz Agency / Caridad Center’s 6th Annual Gift of Sight

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The winners of the 2014 Bernays Awards will be selected by an independent panel of local PR, Marketing and Media professionals. Following is the list of the eight distinguished judges:

+ Ceci Dadisman, président of American Marketing Association Palm Beach
+ Katie Edwards, president of PRSA – Palm Beach
+ Adrienne Moore, incoming president of FPRA
+ Jason Parsley, president of the Society of Professional Journalists
+ Paula Randolph, vice president of Datamaniax
+ Toby Srebnick, president of PRSA – Greater Fort Lauderdale
+ Rhonda Swan, president of the Palm Beach Association of Black Journalists
+ Debbie Wemyss, president of DW Consulting Solutions & a member of GCPRC’s board of directors

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Gold Coast PR Council’s 10th annual Bernays Awards luncheon will be held on Friday, January 24, starting at 11:30 a.m., at the Boca Dunes Golf & Country Club, 1400 Country Club Drive in Boca Raton. The cost to attend is $ 40 for GCPRC members and $ 45 for nonmembers. Reservations can be taken at GCPRC@aol.com.

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For more information about GCPRC, please visit www.goldcoastprcouncil.com.

Note:
Attendees at the upcoming Bernays Awards Luncheon will be able to purchase tickets for a raffle conducted by SPJ SoFla (formerly known as the Society of Professional Journalists, South Florida Pro Chapter). All funds raised from the raffle will be used to defend the rights of area journalists. For more information about the organization, please visit www.spjsofla.net.

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Available for Interview:
Julie Mullen
President – Gold Coast PR Council
Partner/Co-Founder – The Buzz Agency
561.779.2516
juliemullen@ thebuzzagency.com

Media Contact:
Gary Schweikhart
PR-BS, Inc.
561.756.4298
gary@pr-bs.net

Photo:
http://www.prlog.org/ 12259599/1

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